Naiyuan Mart
Naiyuan Mart
Skincare & Cosmetics Manufacturing · Advisory

Build your skincare brand in China the right way.

A 1v1 strategy call with our China manufacturing team. Designed for founders launching or scaling skincare, haircare, and cosmetics brands. Walk away with a vetted manufacturer shortlist, a comprehensive production plan, and a clear path from formulation to first shipment.

Watch before you proceed.

Formulation strategy across serums, creams, soaps, haircare, color cosmetics
Pre-vetted Chinese manufacturers. No traders, no Alibaba roulette
MOQ, unit-cost, and lead-time projections delivered in writing
NAFDAC and regulatory roadmap built into the plan

₦450,000 · Limited slots per month

The problem

Most skincare brands fail during their first production batch.

Cosmetics manufacturing in China rewards founders with the right factory relationships and punishes everyone else. Here's what we see derail African beauty brands, week after week.

Wrong factory, wrong category

Most factories on Alibaba sell across categories they can't actually formulate. You order a serum from a soap factory, you get soap in a serum bottle.

Formulas that fail in heat & humidity

A formulation that tests fine in Guangzhou splits, separates, or grows mould by the time it lands in Lagos. Most factories never test for African conditions.

MOQs that bankrupt new brands

Founders commit to 5,000 unit MOQs for a hero product before validating demand. One wrong formulation and you're stuck with ₦20M of dead inventory.

Packaging that arrives broken

Pumps that don't pump. Caps that don't seal. Labels that peel in transit. Cosmetics packaging is a separate industry from filling, and most founders only learn that after the first container.

No regulatory plan

NAFDAC clearance is not optional. Without ingredient declarations, COAs, and stability data structured the right way, you run into compliance and regulatory issues.

No one on the ground

When samples go wrong, when a deadline slips, when a factory ghosts you, there's no one in China to pick up the phone for you. So nothing moves.

What you walk away with

A complete manufacturing playbook for your brand.

One 60-minute call with our China manufacturing team, plus a written brief tailored to your products. You leave with everything you need to move from idea to first production run.

60-minute strategy call

  • Live with our China manufacturing team
  • Brand positioning, product mix, and category fit review
  • Recorded session you can revisit at any time

Formulation matrix

  • Ingredient strategy per SKU: actives, base, fragrance, preservation
  • Texture and finish targets defined in factory-readable language
  • Stability and climate considerations for African markets

Pre-vetted manufacturer shortlist

  • 3–5 factories matched to your product, volume, and quality tier
  • Real production lines we have personally walked
  • GMP / ISO 22716 status and audit history confirmed
  • Direct factory contacts. No traders, no Alibaba middlemen

Comprehensive production plan

  • Per-SKU MOQ, unit cost, tooling, and lead time benchmarks
  • Sample-to-shipment timeline mapped end to end
  • Container utilisation modelled against your launch order
  • Landed-cost projection to Lagos, Accra, or Nairobi

Packaging & primary component plan

  • Bottles, jars, droppers, pumps, tubes: supplier shortlist
  • Decoration plan: silkscreen, hot-stamp, label, secondary box
  • Compatibility checks between formula and primary packaging
  • Custom mould vs stock component cost-trade analysis

Regulatory & launch roadmap

  • NAFDAC documentation checklist, built around your SKUs
  • INCI, COA, MSDS, and stability data factory must deliver
  • Customs & HS-code guidance for finished cosmetics
  • Timeline to first shelf-ready shipment
Investment

One fee. The full playbook.

A single, fixed engagement fee covers the call, the written brief, the manufacturer shortlist, and a 14-day implementation window with our team.

Skincare & Cosmetics Advisory
₦450,000one-time · all-inclusive
  • 60-minute private strategy call
  • Written manufacturing brief tailored to your SKUs
  • 3–5 pre-vetted, GMP-grade Chinese manufacturers
  • Comprehensive production plan with MOQs, lead times, landed cost
  • Packaging supplier shortlist + decoration plan
  • NAFDAC and regulatory roadmap
  • 14-day post-call WhatsApp follow-up window
Who this is for

Built for serious beauty founders.

Emerging beauty founders

You have a brand vision and an audience in mind. You need a manufacturing partner who won't embarrass your label, and a roadmap that respects your launch budget.

Established brands looking to scale

You've built the brand and want to move production up a level. Faster lead times, tighter batch consistency, larger runs at better margins, and the capacity to launch new products without scrambling.

Salons, spas & retail chains

You serve clients daily and want to private-label your own line: body washes, hair care, treatments. We help you go from concept to first shelf without the trial and error.

How it works

From booking to factory floor in five steps.

  1. 01

    Fill in your details & confirm your slot

    Fill in your details and confirm your slot by making payment, and you will be redirected to our scheduling page to pick a time that works for you.

  2. 02

    Pre-call discovery

    We send you a short questionnaire covering products, volumes, target market, brand positioning, and regulatory geography. We use this to pre-qualify factories before we even dial.

  3. 03

    The 60-minute call

    Live with our China manufacturing team. We walk through formulation, factory options, packaging, costs, regulatory path, and your specific blockers. Recorded and shared with you.

  4. 04

    Written brief delivered

    Within 5 business days you receive your manufacturing brief: shortlist with direct contacts, comprehensive plan, packaging plan, NAFDAC roadmap, and a sample-order checklist.

  5. 05

    14-day implementation window

    We stay on WhatsApp with you for two weeks while you reach out to factories, request samples, and finalise your launch order. You are never doing this alone.

Why Naiyuan Mart

We don't just advise on cosmetics. We make them.

Naiyuan Mart has been in Guangzhou for nearly 10 years, helping Nigerian brands manufacture their own creams, soaps, serums, and body products, straight from the same factories that supply the big names you already know.

We handle it end-to-end, formulation, sampling and bulk production with GMP-certified factories, we'll also guide you on picking the right bottles, pumps, droppers and boxes, filling, labelling, sealing, plus SONCAP and NAFDAC-ready documentation, and finally shipping, customs clearance and doorstep delivery.

Vetted Factories Only

Every factory on your shortlist is one our team has personally walked, audited, and either uses already or has rejected for cause.

Builders, not consultants

We're not selling you a strategy deck. We have products in production right now, soaps, serums, creams and even supplements. The advice you get on the call is what we implement every week.

Africa-aware

Climate, NAFDAC, freight realities, retail expectations: all built into the plan. Generic China advice doesn't survive Apapa.

Slots are limited

We take a small number of these every month.

Each consultation is led personally by our China manufacturing team and includes a custom written brief, so there is a real ceiling on how many we can deliver well. Reserve your slot now and we'll confirm scheduling within one business day.

We confirm within 1 business day
© 2026 Naiyuan Mart · Guangzhou, China